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• M.S., B.S., Sport Management, University of West Georgia

Jake Berry joined Lenoir-Rhyne as associate athletic director for revenue generation in February 2023. In this role, Berry will coordinate corporate partnerships, assist with capital projects and head up efforts to generate revenue from facility rentals and other auxiliary revenue streams. He will also supervise facilities and game operations staff. 

Prior to joining LR, Berry served as assistant athletic director for internal operations at Appalachian State University and associate athletic director of athletic events and facility management at the University of West Georgia.